For the 2020-21 Season, the Warriors focused on the joy their brand of basketball brought to The Bay. When the time for fans to return to Chase Center arrived, we leaned into that joy, letting Dub Nation know how much they mean to the franchise. We told the story of a number of smiley-faced basketballs making their way to the arena before ultimately turning into fans by the end.
BRAND
Golden State Warriors
AGENCY
Warriors Studio
ROLE
Co-Director
Creative Director
BRAND
VP, Brand Marketing:
Amanda Chin
Sr. Director, Marketing & Operations:
Kim Trinidad
Creative Director:
AJ Rivvers
Brand Manager:
Kendra Miller
Design Director:
Jason Lim
PRODUCTION
Co-Directors:
AJ Rivvers
Mike Hopkinson
Director of Production:
Blake Wilberding
Director of Photography:
Kevin Delee
Production Assistants:
Chris Snellings
Alexis Herrera
POST
Editor:
Ray Arcayena
Color Grade:
Sean Wells
Sound & Mix:
Swell
GOLDEN STATE WARRIORS
GOLDEN STATE WARRIORS