After talking a little shop, Cleetus McFarland, TJ Hunt, Hailie Deegan, CBoysTV, That Dude In Blue, and Gears & Gasoline showcased what their rides were made of, testing their mods against competitive eaters, skydivers, attacking drones, monster trucks, and so much more. We developed over 300 assets across YouTube, Instagram, Facebook, and eBay.com to drive our audience to the series, and then promote the parts and accessories to the newly inspired.
CLIENT
eBay
AGENCY
The Many
ROLE
Creative Direction
CLIENT TEAM
Lead Social Strategist:
Johnathan Melehan
Head of Social Media:
Jen Haley
Associate Creative Director:
Stephen O'Connor
AGENCY TEAM
Group Creative Director:
AJ Rivvers
Group Strategy Director:
Andy Craig
Associate Social Strategy Director:
Alex Boothe
Brand Director:
Alli Adimonis
More to come
PRODUCTION COMPANY
The Many Studios
Director:
Trevor Paperny
Executive Producer:
Kaila Mulcahy
Line Producer:
Carlye Burke
Editors:
Mike Bertin
Rob Frenette
J.P. Damboragian
GOLDEN STATE WARRIORS
EBAY MOTORS