EBAY MOTORS

Between 2 Rides

EBAY MOTORS

Between 2 Rides

The right parts put to the ultimate test.

eBay Motors came to us with 700 YouTube subscribers and the desire to grow. Beyond reminding auto enthusiasts that eBay had all the parts & accessories they could want, our goal was to inspire the community with things they never thought possible. So, we developed a new, five-episode content series, Between 2 Rides, showcasing exactly how highly-modified cars outperform their stock counterparts. Our first episode hit a million views in two weeks, episode two and three took half that. The internet is already asking for a Season 2.

Series trailer

Trailers & Episodes

Chasing choppers. Burning rubber. Defying gravity. The show follows racing and modding powerhouse, Collete Davis, and her renowned auto and YouTube creator guest stars Chris Forsberg, Tanner Foust, Emelia Hartford, Westen Champlin, and Rich Benoit (Rich Rebuilds), as they talk a little shop and then take their epic builds for a turbocharged ride. We developed over 700 assets across YouTube, Instagram, Facebook, and eBay.com to drive our audience to the series, and then promote the parts and accessories to the newly inspired.

YouTube subscribers increased 2,600% within 8 weeks

Show posters

The draw to our show was as much about the talent being featured as the cars being modified, so we developed a repeatable approach to unveil each guest starring in an episode. And because video outperforms in the Instagram algorithm, we made them cinemagraphs, complementing the video trailers running as Reels and Stories.

Over 200,000 hours of content watched

Logo & Graphics

For the logo we wanted to play up the modification theme of the series. Our designer on the project, Chris Ruppelt, proposed the 2 cycle between different parts and fonts to visualize the logo being modded in real time. We also developed a robust on screen graphic system, including type treatments, animation styling, graphic containers, lower thirds, HUD elements for the fabricated gas pumps, parts callouts to highlight performance pieces, and listings montages to highlight eBay products.