In reality, the first chance to experience Oculus Quest can be a singular, insular, and time-consuming prospect. One-to-one demo stations with long lines are difficult to overcome, and 2D commercials just don’t do it justice. Everyone has an impression in their mind of what VR looks like, but very few actually know what it feels like. So, on 11.16.19, we showed an unsuspecting audience just how incredible it is to Defy Reality. Along with AKQA, VTPro Design, and acclaimed visual artist GMUNK, we introduced a 40-foot holoscreen, projection mapping, lasers, and practical effects to give 700 people the feeling of VR together.
CLIENT
Oculus
ROLE
Creative Direction
OCULUS TEAM
Chief Creative Officer:
Josh Higgins
Executive Creative Director:
Chris Trumbull
Executive Producer:
Angela Fung
Producer:
Brian Coate
Creative Directors:
Luke Acret
AJ Rivvers
Social + Influencer Lead:
Jonathan Carmona
Social Marketing Manager:
Elyse McAvoy
AKQA
Group Creative Director:
E.B. Davis III
Creative Director:
Nick Klinkert
Art Director:
Mary Cuppone
Copywriter:
Emily Chan
Copywriter:
Brendan Hurt
PRODUCTION
VTPro Design
Director:
GMUNK
Executive Tech Director:
Michael Fullman
OCULUS
