CuervoGames was a legendary live-action and music festival touring the country in 2010 and 2011. Think Wipeout meets American Gladiators meets Warped Tour meets Spring Break. With a direct feed into the hosts’ ears, I called out funny “ish” on the fly and coached them through the hour-long finals. I covered the event in Champaign, West Palm Beach, Austin, Dallas, Scottsdale, and Tampa. The event was live streamed to Justin.TV (now Twitch) where fans could interact via Boo and Cheer buttons from home.
Maxim loved the idea so much they joined on as a co-sponsor, bringing a “Hometown Hottie” contest to each city, judged by high-profile celebs, athletes, and entertainers.
Many, many people touched this massive experiential campaign. I was happy to be on of them. I tried capturing the team in the credits below, but if I missed anyone, DM me.
BRAND
Jose Cuervo
AGENCY
CP+B
ROLE
Copywriting
Event Presentation
CREATIVES
Creative Director:
Jason Marks
Interaction Design:
Marlon Hernandez
Art Directors:
Roxana Zegan
Brian Lambert
Copywriter:
Roberto Lastra
PRODUCTION
Outeractive Director:
Max Lenderman
Producers:
Judd Katz
Neely Lisk
Jeff Yeatman
Daniel Coleman
Creatives:
Matt Clark
Yelan Tong
AJ Musial Rivvers
OCULUS
OCULUS