During a time of isolation and social distancing, most of us became pretty familiar with every nook, cranny, and corner of home. But, for those looking to explore mystical lands, break a sweat, wander the world, hang out with friends, or even save the galaxy, Oculus helped people go places from home. And it was possible #OnlyinVR.
As the pandemic first shook America, Oculus was quick to realize their existing marketing efforts (“Defy Reality”) were no longer appropriate. The first thing to address was the color palette. Oculus was known for masculine, dark, and intense blacks and greys. We quickly dropped a refreshing, brighter scheme, and then refined the campaign palette even further, adding a repeatable, unifying design system to house the vastly disparate content promoted on Oculus brand and gaming channels.
CLIENT
Oculus
ROLE
Creative Direction
Copywriting
OCULUS TEAM
Chief Creative Officer:
Josh Higgins
Executive Creative Director:
Larry Corwin
Executive Producer:
Angela Fung
Creative Directors:
AJ Rivvers, Luke Acret
Producer:
Nathan Folbrecht
Creative Team:
Gabriella Narvaez, Miranda Maney
Designers:
Huy Tran
Pierce Streiff
Camiel Flohr
Design Director:
Chad Tafolla
Head of Brand Design:
Teemu Suviala
BRAND TEAM
Product Marketing Manager:
Naomi Cornman
Social & Influencer Marketing Lead:
Jonathan Carmona
Social Media Manager:
Elyse McAvoy
Brand Strategist:
Zsofia Solta
PRODUCTION
Territory Studio
Sound Design:
Antfood
YOUTUBE
INTEL X TNT