An interactive music video building brand love for Google Play in Australia, and launching an emerging artists in the process. It was an emotional song about being screwed over in a relationship, so we gave users the ability to mess with her emotions. She takes control in the end, driving you to Google Play to stream her debut album for free.
BRAND
Google Play
AGENCY
R/GA
ROLE
Concept
Creative Direction
Copywriting
Film Direction
CREATIVES
Executive Creative Directors:
Hamish Stewart
Gavin McLeod
Creative Director:
AJ Musial Rivvers
Art Director:
Xuan Pham
Design Director:
Ben Spooner
Designer:
Kate Harrison
Copywriter:
Kate Allan
Social Strategist:
Justine Cusack
Senior Strategist:
Alex Weetch
Marketing Sciences Manager:
Cory Nicely
Content Producer:
Margo Lowry
Senior Account Director:
Natalie Brend
DEVELOPMENT
Associate Technology Director:
Blake Kus
Software Engineer:
Aaron George
Associate Software Engineer:
Miles Disch
Senior Experience Designer:
Shruti Rai
Executive Producer:
Alex Cerbelli
Producer:
Julia Rush
Senior Technology Director:
Jeff Donios
Executive Production Director:
Gertjan Leppers
PRODUCTION
Production Company:
85p
Director:
AJ Musial Rivvers
Director of Photography:
Casimir Dickson
Line Producer:
Simon Morehead
1st AC:
Matthew Chow
Gaffer:
Matt Willis
Hair/Makeup:
Ania Milczarczyk
PA:
Louis Brandt
PA:
Sam Earp
Post Production:
Method Studios
Editor:
Tim Chivers
Compositor:
Matt Fezz
Post Producer:
Emily Nelson
Colorist:
Fergus Nicolls-Rotherham
VFX Supervisor:
David Edwards
Conform:
Fiona Lu
INTEL X TNT
INTEL X CHRIS LEE