MetLife sponsored the Jets/Giants new stadium, and created a mobile app to give fans a richer experience. We focused on the simple, fun features and let people discover the rest. And, we were only budgeted for one spot. But our director agreed with us that it wouldn’t be fair to run the same commercial for both teams. So we squeezed a second one in.
BRAND
MetLife
AGENCY
CP+B
ROLE
Concept
Copywriting
CREATIVES
Executive Creative Director:
Ari Merkin
Copywriter:
AJ Musial Rivvers
Art Directors:
Katie Steward, Jessica Wong
PRODUCTION
Radical Media
Director:
Peter Darley Miller
POST
Editorial:
Rock Paper Scissors
Editor:
Damion Clayton
Online: Company 3
YOUTUBE
INTEL X TNT