Chris Lee (Li Yuchun) is THE pop legend in China. Together, we created her Rainy Days music video from concept to release, even delivering assets for her live performances. She wrote her new song, Rainy Days, specifically for the Intel partnership. Warren Frost and I pitched Chris Lee music video concepts, before landing on the idea: House of Emotion. Each “room” in the video is tied to an emotion from the song, and in turn, the scenes were integrated onto her face.
Here’s a deeper look at how we incorporated Intel technology into Chris Lee’s first music video for her 2017 album, along with the key face-mapping scenes in the video.
Brand
Chris Lee & Intel
Agency
Agency Inside
Role
Creative Direction
Copywriting
Agency Inside
Executive Creative Director:
Teresa Herd
Group Creative Directors:
Caspian Michalowski, Dave Williams
Creative Directors:
Warren Frost, AJ Musial Rivvers
Executive Producer:
Yogiraj Graham
Producers:
Paul Galubovich
JP Giannettoni
Yogi Graham
PRODUCTION
Radical Media
Director:
Timothy Saccenti
Exp Vid Production:
Official
Exp Vid Director:
Mark Rinehart
Exp Vid Producer:
Anthony Baldino
Exp Vid Director of Photography:
Nic McLean
POST
Editorial:
Beast
Editor:
Dayn Williams
Visual Effects:
The Mission Studios
VFX Supervisor:
Patrick Ferguson
Post-Producer:
Diana Cheng
Exp Vid Editor:
Matthew Sultan
BEATS BY DRE
OCULUS