This film for Vitaminwater’s sponsorship of the X-Games encouraged riders to submit new snow slang on their Facebook app – remember those? Users voted for their faves with the winner getting a trip to Bud Keene’s snowboarding camp.
BRAND
vitaminwater
AGENCY
CP+B
ROLE
Copywriting
Creative development
CREATIVES
Executive Creative Directors:
Ari Merkin
Michael Murray
Copywriter:
AJ Musial Rivvers
Art Director:
Tyler Gonerka
Post Producer:
Ben Majoy
POST
Plus Productions
INTEL
BEATS BY DRE